When 2 + 2 = 5: The Cost of Conformity
BACK IN THE 1950s and 60s, social psychologists conducted a series of fascinating experiments on conformity. Let me give you a simplified example to illustrate one such experiment. Imagine I invited 50 people to a venue to answer a simple question: What is 2 plus 2? The correct answer, of course, is 4. However, before … Continue reading When 2 + 2 = 5: The Cost of Conformity
